Founders Story
Hello
Why Johnson & Co.
People often ask why we chose our family name for the business.
The answer is simple.
Because this isn't just a business.
It's our legacy.
Choosing the name Johnson & Co. reflects our commitment to building something that represents our family—not just today, but for generations to come. Every decision we make, every product we formulate, and every customer we serve carries our name, and with it, our promise to uphold the highest standards of integrity, craftsmanship, and care.
The "& Co." represents something even greater than ourselves. It reflects the people who become part of our story—our family, our customers, our community, and everyone who chooses to welcome Johnson & Co. into their home.
Our Faith
In the fall of 2025, our family experienced a life-changing transformation when we gave our lives to Christ.
That season reshaped not only our personal lives but also our understanding of work, purpose, and stewardship.
Today, our faith influences every part of Johnson & Co.
It guides how we treat people, how we conduct business, and how we approach our craft.
While our products are created for everyone, our work is rooted in the belief that everything we do should honor God through excellence, integrity, and service.
"So whether you eat or drink or whatever you do, do it all for the glory of God."
1 Corinthians 10:31
Our servant lifestyle doesn’t end at the front doors of Church. Here at Johnson & Co. we give back to our Christ centered missions.
For every hand crafted bar of our signature collection, Grace soap purchased, $1.00 will be donated to the International Find-Restore-Embrace-Empower (FREE) organization.
FREE is a anti-Human Trafficking mission, FREE International was founded in 2007 because founders Michael and Denise Bartel believed then, and still do, that every man, woman and child should be FREE from slavery!
Our Promise
When you purchase from Johnson & Co., you're supporting more than a small business.
You're supporting a family that believes in:
Honest ingredients
Thoughtful craftsmanship
Small-batch production
Quality over quantity
Products made with care rather than haste
Exceptional customer service
Stewardship of God's creation
Integrity in every decision
If it carries our name, it carries our promise.
Meet the Family
Johnson & Co. is proudly family-owned and family-inspired.
Our family has always believed that the strongest homes are built on faith, love, laughter, good food, clean spaces, and time spent together.
My husband proudly served our country in the United States Army and now serves our community as a Nurse Practitioner with a passion for helping others live healthier lives. His commitment to service continues to inspire the values behind our business.
Together, we are raising our family with an appreciation for hard work, hospitality, and creating a home where people always feel welcome.
Johnson & Co. reflects those values in everything we make.
Sustainability
At Johnson & Co., we believe the land is one of God's greatest gifts, entrusted to us to care for with wisdom, gratitude, and respect.
Living in rural New York has given our family a deep appreciation for open fields, family farms, changing seasons, and the quiet beauty of God's creation. We understand that every harvest, every bloom, and every natural ingredient begins with healthy soil, clean water, and responsible stewardship.
That perspective shapes the way we approach our business.
As we grow, we are committed to making thoughtful decisions that honor both our customers and the world we've been entrusted to care for. While no small business is perfect, we believe progress is made through intentional choices and a willingness to continually improve.
Our commitment includes:
Choosing responsibly sourced ingredients whenever possible.
Supporting American farmers, makers, and small businesses whenever practical.
Using recyclable, reusable, or minimal packaging whenever it meets our quality standards.
Producing in small batches to reduce unnecessary waste.
Creating products designed to be enjoyed fully rather than quickly discarded.
Continuing to learn and adopt sustainable practices as our business grows.
For us, sustainability isn't about following trends—it's about practicing faithful stewardship.
We believe caring for our homes begins with caring for the land that provides for them. Every thoughtful choice, no matter how small, reflects our gratitude for God's provision and our responsibility to leave something beautiful for future generations.
As Scripture reminds us:
"The earth is the Lord's, and everything in it." — Psalm 24:1
That truth serves as a daily reminder that we are not owners of creation—we are its caretakers. Through Johnson & Co., we hope to honor that calling by crafting products with integrity, minimizing waste where we can, and encouraging a slower, more intentional way of living that values both home and the natural world.